services they need to design sound design phenomenon Si è appena svolto a Milano il convegno dal titolo " Design dei servizi. Domanda e offerta di nuove capacità progettuali " . Credo valga la pena fermarsi un istante a leggere il comunicato di presentazione, in particolare si dice: " il design dei servizi sta facendo il suo ingresso negli studi di design , architettura e comunicazione that working with service companies " . I argue that the design in the broad sense and a large project, go always conceived as a service (in a My previous post I addressed the issue), this meeting, organized and supported, among others, by ADI and the Politecnico di Milano supports my thesis. design services is a multidisciplinary field in which the technical component lives together with the creative and communicative in order to ensure effectiveness through usability ergonomics, proxemics, management of interaction and, in general, through all the operations with which to build relationships between people, things and spaces.
Paolo Ricotti in the book " Sustainability and Green Economy. Fourth Sector. Competitiveness, Strategy and Value for firms in the third millennium" (2010, Franco Angeli Edizioni) advocates a new business model "sustainable" and succeeds in asserting that "the products, however, tend to evolve over time towards a less material and more immaterial." This natural evoluzione porta il bene a trasformarsi da oggetto a servizio e a innescare una serie di necessarie implicazioni in cui il design (qui inteso come capacità progettuale di soddisfare dei bisogni creando senso) ha, per forza di cose, un ruolo centrale al fianco della tecnologia.
La tecnologia (da sempre) necessita di una forma per costruire relazioni sensate con l'uomo e per costituire l'ambiente in cui vive e si evolve, la storia del Movimento Moderno lo ha già ampiamente provato.
Il design dei servizi si spiega anche come design delle relazioni; questo rende sbagliato e dannoso ogni confine posto e imposto tra tecnologia e design.
performing a flight of fancy is interesting to note that the images presented by Venus Project, a vast project of liberal reform in the key of all humanity (! ) outlining a scenario of all economic and cultural alternative to the status quo. The project, naively, the replacement of the structures of political decision-making with new forms of knowledge-based technology. The proposed scenarios to imagine this new utopian world entirely shaped and governed by the technology (which curiously reminiscent Broadacre City of FLWright of 1935 and other visions of future worlds typical of the fifties) are totally focused on a new-age and modernist aesthetics heavily "designed" or intended permeated by an aesthetic that is desperately trying to give a encrypted form, visible and understandable to the technology. You know, this technology should be interpreted and "designed" to create value.
