TO STOP CHAIN \u200b\u200bPYRAMID BUSINESS! !
are called pyramid schemes and promise big profits. But it applies only to the top of the pyramid. For other costs and risks. Finally, the law says enough, some commercial "no limits" has also tried to ennoble it renamed "multilevel marketing", but the substance remains the same: the system is a scam or want to be generous to an investment very unprofitable. After some cases blatantly exposed, the legislature has finally moved to act in the matter and groped to distinguish, in fact, sales techniques "bold" but the legal situation clearly criminal. A distinction is not always easy to tell the truth. The long-awaited measure is called "Ruzzante law" named after its rapporteur ( http://gazzette.comune.jesi.an.it/2005/204/1.htm ) and was approved by Parliament in summer '2005. It takes into account any sales "atypical", as sales at home, and adjusting the matter by mandating certain security instruments to the buyer, the first of the badge. But the real target of the law are the pyramid schemes, the infamous "chain letters Antonio "made only for other people involved in the sale. The legal text is clear: "They banned the promotion and realization of assets and sales facilities in which the components of the primary economic incentive structure is based on the mere recruitment of new players rather than on their ability to sell. "prescribes penalties ranging from 6 months to 1 year imprisonment and 100 to 600 000 euro fine.
THE RIPPLE HAZARDOUS
The mechanism is not new, but it was significantly enhanced by the spread of Internet and e-mail, is not it natural habitat for the chains S. Antonio. Many of these actually are limited to spreading false information and appeals, clogging inboxes and turning into the naive speaker of the spammer messages. While others are more serious damage. It 's the case with the so-called pyramid schemes where the exponential concatenation has to do with the purchase of goods and thus with the disbursement of money.
How does the
Normalmente se un’azienda vuole commercializzare un suo prodotto deve appoggiarsi a una rete di vendita, sostenendo costi di struttura, promozionali ecc. Inoltre il prodotto deve avere un valore commerciale (utilità, buona qualità, prezzo conveniente) senza il quale il mercato - cioè il consumatore finale - lo respingerebbe in breve tempo. Com’è possibile allora vendere prodotti pressoché inutili e guadagnare molto? Basta “allontanare il mercato”, cioè far sì che il prodotto non sia venduto a chi effettivamente lo utilizzerà ma a qualcuno che a sua volta lo rivenda a un altro. Si crea così una catena di vendite nelle quali i livelli superiori guadagnano delle provvigioni sulle vendite di quelli lower. It is not difficult to imagine that the commissions margin thins rapidly to zero within a few steps.
AN EXAMPLE
company manufactures 800 pieces of a product with a cost of 10 cents a piece. Start a pyramid selling dealer recruiting two "first level" (limit the number to simplify, but in reality, the recruits are much wider) which sells 400 pieces each at 2 € each. The company then collects from € 800 each for a total of 1,600 euro.Ognuno of the two vendors in turn sells their pieces with two other vendors "second level" more than 2 € per piece, ie without an actual margin on sales - and this is the fault sanctioned by the law - but only earned a commission by the manufacturer (by assumption of 10%, equivalent to € 40). Each of the four second-tier vendors square (or attempts to place) to the sellers "third level" of its 200 units and earn a commission (lower) from the seller to the next level. And so on. The fact is that almost always the victim che entra nel meccanismo di vendita non sa a che livello si trova.Insomma chi è al vertice della piramide guadagna molto senza particolare sforzo se non quello di trovare il primo livello di venditori; il livello successivo guadagna poco a fronte di un investimento nell’acquisto talvolta ingente; ai livelli inferiori nella migliore delle ipotesi si va in pari, se non addirittura si perde il capitale investito ritrovandosi in mano dei prodotti invendibili.
Angelo De Marinis
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