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LA NASCITA DI UN SISTEMA COMMERCIALE

Secondo indagini accurate, la prima società ad intraprendere questa attività fu la "California Vitamins", agli inizi degli anni '40 furono i primi perché a quell'epoca erano l'unica ditta che comprendesse un programma di vendite e di provvigioni articolato a diversi livelli. Da qui il termine "multi-level".Benché a quel tempo ci fossero molte società di vendita diretta, come i venditori di spazzole Fuller e di casalinghi, la California Vitamins dava la possibilità ai suoi incaricati di sponsorizzare altri e farli entrare nell'attività, guadagnando provvigioni anche dalle vendite di questi ultimi. Era un'organizzazione indipendente in cui i venditori stessi, piuttosto che la società, assumevano, istruivano ed organizzavano le forze di vendita. In sostanza, ogni persona aveva l'opportunità di costruire la sua organizzazione di vendita, mentre la società forniva i prodotti e pagava le provvigioni.Alcuni anni dopo, la società cambiò nome e divenne la Nutrilite. Due dei maggiori distributori della società, Rich DeVos e Jay Van Andel, amici da una vita, si resero conto delle potenzialità di questo concetto di "MLM". Per loro esso era il modo perfetto per allargare il "sogno americano" ad un numero illimitato di persone. Nel 1959 DeVos e Van Andel si staccarono dalla nutrilite e fondarono la propria attività di "MLM", la AMWAY Corporation. AMWAY è l'abbreviazione delle due parole "American Way" (il modo americano).Oggi The AMWAY is a multinational company for more than seven billion dollars, with over three million charge around the world. So much to talk about an idea convincing!
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from the book "The greatest opportunity in the history of the world" (John Kalench)

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UN SISTEMA COMMERCIALE CHE VA A GONFIE VELE ? NON ANCORA.....

The system developed gradually from 1959 to 1975. At that time, there were only thirty companies that could be called real company "MLM" (then again they did not use the term network Marketing). However, in the late 60s, the efforts of a person did change the situation, is better than worse. At that time, Glen Turner was like the Pied Piper. Many people believed that it was able to pull the moon from the sky, stretching his arm, and to move mountains. His vision of success and personal achievements that you could get was as the siren song for men and women from all walks of life. He gave people a different life, convincing her that everything was possible. He founded the Glen W. Turner Enterprises, a set of smaller companies with such a range of products which soon engulfed the country. Two of his most successful companies was Koscot Interplanetary Incorporadet and Dare To Be Great.Migliaia and thousands of people clustered around Mr. Turner and the possibility that he did see. What he said about the human potential and achieving success was positive. Even today, people relies on his ideas about training and motivation. He was a champion in being able to make the best of people and still have a lot of their success being there inspired by his teachings. Unfortunately, the Turner Enterprises was also a credit for another reason: the perfection of his "illegal pyramid scheme fraud." Some of the products sold were questionable and some had never even existed. The employees of Turner Enterprises earned really a lot of money just by recruiting other distributors. Since at that time there were no laws or restrictions governing the "MLM" (remember that it was still in its infancy), Glen W. Turner Enterprises was able to continue trading. The first real attack against the system "MLM" was actually launched in 1975. In retrospect one can say that it was the catalyst for a tidal wave of growth that has lasted to this day. Based on rumors that circulated about illegal means of distribution, the Federal Trade Commission (FTC) declared war in the "MLM" with a series of "anti-pyramid", as they are called today. Of the thirty companies then existing, Amway was the to be put under pressure. After four long years and four million dollars in court costs, the battle against dell'Amway FTC concluded with the following result: in what is now called "the sentence Amway (Amway FTC against 93 FTC 618) the court established that Amway was not an illegal pyramid scheme and that its sales channels and distribution of products were viable and legitimate. I feel that since the key to the survival of this economic system it was the decision of the 'Amway' to undertake to defend what he believed. Had it not been for his efforts, the biggest occasion in the history of the world today would not exist. I am only one among many be obliged to be eternally grateful. Thank you so much, Amway!

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from the book "The greatest opportunity in the history of the world" (John Kalench)